Friday, March 02, 2012

Customer pressure forces firms to drop advertising on Limbaugh program

By Muriel Kane/Raw Story
Appeals for a boycott of sponsors of Rush Limbaugh’s radio program appear to be paying off.
Mattress retailer Sleep Train was the first to drop Limbaugh’s program after he called law student Sandra Fluke a “slut” for testifying against allowing employers to opt out of providing birth control under employees’ health insurance.
That firm is now being joined by other companies that appear to be wary of the negative publicity surrounding the Fluke affair. Sleep Train tweeted on Friday, “Recent comments by Rush Limbaugh do not align w/our values, so we made decision to immediately suspend all advertising on that program.”
A representative of Quicken Loans similarly tweeted, “Due to continued inflammatory comments– along w/valuable feedback from clients & team members– QL has suspended ads on Rush Limbaugh program.”
Even the Cleveland Cavaliers have now dropped Limbaugh, with the basketball team’s majority owner also citing Limbaugh’s “inflammatory comments.”
Other firms have replieed to customer inquiries by saying that they are reevaluating their advertising. According to Think Progress, however, several companies have yet to respond in any way to the controversy, including Carbonite,, and AutoZone.

Post a Comment