Wednesday, January 30, 2013

Fox News Ratings Hit 12-Year Demo Lows In January Cable News Figures


At the end of each month, cable news ratings are released to the public. And, like clockwork, Fox News dominates the top 13 or so programs, far outstripping its competitors.
January was ... a little different. To be sure, everything is relative in cable news: Fox News still had nine out of the top 10 programs. It has spent 11 consecutive years as the top-rated cable news channel. Its 6 a.m. show drew almost double the ratings of CNN's top-ranking prime time show.
But, as rival MSNBC was quick to point out, and BuzzFeed was quick to trumpet, Fox News had its worst prime time ratings in the coveted 25-54 demographic since August 2001, and its lowest total day ratings since June 2008.
To a seasoned watcher of cable news ratings, there were other surprises. Rachel Maddow, for instance, came in 10th, beating "Studio B" and the 11 p.m. repeat of "The O'Reilly Factor." In January 2012, she came in 14th. It may not seem like much, but the top of the cable news field has been extremely stable -- and if Maddow were to continue creeping up the list, it would mean a real sea change. Overall, MSNBC -- perhaps powered by liberal euphoria over President Barack Obama's inauguration -- was the only cable news channel to grow its ratings from 2012.
This continues a pattern that emerged in 2012: Fox News viewers tuned out en masse from Democratic-themed events, causing the network's ratings to plunge during the Democratic National Conventionthe hours immediately following Obama's re-election, and the president's inauguration. MSNBC, meanwhile, benefited from the solidification of its Democratic-friendly lineup, and drew a lion's share of eager liberal viewers.
Over on CNN, "The Situation Room" led the pack, followed by "Piers Morgan Tonight" and Anderson Cooper's show.
Below, see the top 30 news programs of 2013.
ALSO ON HUFFPOST:
  • 1. The O'Reilly Factor

    Fox News -- 2.861 million total viewers
  • 2. The Five

    Fox News -- 2.025 million total viewers
  • 3. Special Report with Bret Baier

    Fox News -- 1.871 million total viewers
  • 4. Hannity

    Fox News -- 1.867 million total viewers
  • 5. Fox Report with Shepard Smith

    Fox News -- 1.617 million total viewers
  • 6. On the Record with Greta van Susteren

    Fox News -- 1.331 million total viewers
  • 7. Your World with Neil Cavuto

    Fox News -- 1.304 million total viewers
  • 8. America's Newsroom

    Fox News -- 1.303 million total viewers
  • 9. America Live

    Fox News -- 1.169 million total viewers
  • 10. The Rachel Maddow Show

    MSNBC -- 1.086 million total viewers
  • 11. Studio B

    Fox News -- 1.078 million total viewers
  • 12. Fox & Friends

    Fox News -- 1.077 million total viewers
  • 13. O'Reilly Factor (11PM)

    Fox News -- 1.054 million total viewers
  • 14. Happening Now

    Fox News -- 1.052 million total viewers
  • 15. The Ed Show

    MSNBC -- 988,000 total viewers
  • 16. Hardball with Chris Matthews

    MSNBC -- 907,000 total viewers
  • 17. The Last Word with Lawrence O'Donnell

    MSNBC -- 888,000 total viewers
  • 18. PoliticsNation

    MSNBC -- 819,000 total viewers
  • 19. Martin Bashir

    MSNBC -- 702,000 total viewers
  • 20. The Situation Room

    CNN -- 672,000 total viewers
  • 21. Piers Morgan Tonight

    CNN -- 639,000 total viewers
  • 22. Anderson Cooper 360 (10 p.m.)

    CNN -- 615,000 total viewers
  • 23. Anderson Cooper 360 (8 p.m.)

    CNN -- 604,000 total viewers
  • 24. Now With Alex Wagner

    MSNBC -- 514,000 total viewers
  • 25. Andrea Mitchell Reports

    MSNBC -- 511,000 total viewers
  • 26. Erin Burnett OutFront

    CNN -- 506,000 total viewers
  • 27. Daily Rundown

    MSNBC -- 496,000 total viewers
  • 28. Newsnation

    MSNBC -- 491,000 total viewers
  • 29. CNN Newsroom

    CNN -- 491,000 total viewers
  • 30. MSNBC Live

    MSNBC -- 487,000 total viewers
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