Wednesday, July 10, 2013

Fox News has oldest cable audience

by James Hibberd/The Hollywood Reporter

Who has the most watched news network in all the land?
Fox News!
And who has the oldest audience in all of cable?
Fox News!
In a survey released by analyst Steve Sternberg, Fox News has the oldest audience among fully distributed cable networks. The network's average viewer last season was 65 years old, according to Nielsen. Heck, it's viewers are even older than viewers of Hallmark Channel, Military Channel and Golf Channel.
Perhaps the reason viewers tend to leave Fox News on all day racking up hours of big Nielsen numbers is they can't actually change the channel?
(Ah, Fox News, you know we only kid you because you sort of set yourself up for it).
CNN wasn't far behind, though -- its average audience was 63. MSNBC was a perky 59. CNBC is the young turk at 52.
The youngest fully distributed cable channel? Oxygen. Followed by Bravo and, weirdly, VH1 Classic, then Travel and TLC -- all averaging about 42 years old.
Post a Comment