Monday, July 29, 2013

REPORT: Nation’s Second Largest Radio Broadcaster Planning To Drop Rush Limbaugh

BY JUDD LEGUM/Think Progress
Cumulus Media, the second-biggest operator of radio stations in the nation, is planning to drop Rush Limbaugh, according to a report from POLITICO.
Last year, over 140 advertisers severed their relationship with the Limbaugh program after the host launched a series of sexist attacks on women’s health advocate Sandra Fluke. Cumulus carries Limbaugh on over 40 stations, including WABC in New York, the nation’s largest market. Losing the New York market could damage Limbaugh’s ability to sell national advertising at all, according to some experts.
Cumulus, according the POLITICO report, will also drop Sean Hannity. In 2012, nearly 100 advertisers also dropped the Hannity show, which features a similar brand of caustic right-wing talk.
Limbaugh recently acknowledged difficulty selling ads, complaining ad buyers are “are young women fresh out of college, liberal feminists who hate conservatism“:
In May, the CEO of Cumulus publicly attributed a major decline in revenue this year to lost advertising following Limbaugh’s comments on Fluke.
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