Murdoch was asked on the company’s third quarter
analyst call about the departure of advertisers, many of whom have left the show in an organized protest that began last year when Beck said President Obama had a “deep-seated hatred of white people.” One wanted to know how long Fox News would “subsidize” the show, which is “filled with house ads.”“It’s not subsidizing the show at all,” Murdoch fired back, adding that the theatrical Beck gives “a terrific kickoff” to the Fox News evening lineup.
Although Beck is still a strong lead-in for other Fox shows, he has “seen his audience fall almost 30% since the start of the year, from about 2.9 million viewers in January to 2.1 million in April.”
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