Two More Advertisers Exit The Rush Limbaugh Show

by Media Matters staff

As part of the continuing exodus of advertisers from The Rush Limbaugh Show, Reputation.com, a prolific Limbaugh advertiser in multiple markets, announced that it will no longer run ads with Limbaugh:

Additionally, Fisher Nuts has announced that it is taking steps to ensure its ads no longer air during Limbaugh's program:

Reputation.com and Fisher Nuts are the latest advertisers to flee The Rush Limbaugh Show after Limbaugh's three-day sexist rant attacking Sandra Fluke, a Georgetown law student and women's health advocate. Limbaugh's rant came after Fluke spoke before elected officials about the various ways her classmates rely on prescription birth control, including a story about a friend who takes it to manage ovarian cysts.

Murdoch forced to defend why Fox continues to ‘subsidize’ Beck’s show.

By Amanda Terkel Color of Change and Stop Beck have been waging an aggressive campaign to convince Fox News advertisers to boycott Glenn Beck’s show. So far, 123 companies have dropped him, and his broadcast in the UK has been running without ads for nearly three months. Yesterday on a conference call about its third quarter earnings, News Corp. CEO Rupert Murdoch had to defend the fact that Fox News is keeping Beck on:

Murdoch was asked on the company’s third quarter analyst call about the departure of advertisers, many of whom have left the show in an organized protest that began last year when Beck said President Obama had a “deep-seated hatred of white people.” One wanted to know how long Fox News would “subsidize” the show, which is “filled with house ads.”

“It’s not subsidizing the show at all,” Murdoch fired back, adding that the theatrical Beck gives “a terrific kickoff” to the Fox News evening lineup.

Although Beck is still a strong lead-in for other Fox shows, he has “seen his audience fall almost 30% since the start of the year, from about 2.9 million viewers in January to 2.1 million in April.”

Your request is being processed... Glenn Beck's Obama "Racist" Comments Cost Him Advertisers

Huffington Post | Peter Drivas

Fox News' Glenn Beck is feeling the consequences of his controversial comments on the July 28 episode of "Fox and Friends," when he said that Barack Obama was a "racist" who had a "deep-seated hatred for white people or the white culture."

According to TVNewser, Beck advertisers Proctor and Gamble, Lawyers.com and Progressive Insurance have all pulled their ads from Beck's 5PM ET show. This comes in the wake of groups like ColorOfChange.org's efforts to get companies to distance themselves from Beck.

Fox News told TVNewser that the advertisements were simply moved to other time slots on Fox News, and thus had no effect on the network's revenue (which, incidentally, was a bright spot in News Corp's otherwise dismal earnings).

Watch Beck's original comment's here.