WOR (710 AM), one of the city’s two biggest talk radio stations, said this morning it is dropping Beck’s syndicated show as of Jan. 17 and replacing him with a familiar New York name: Mike Gallagher.“The reason is ratings,” said WOR program director Scott Lakefield. “Somewhat to our surprise, the show wasn’t getting what we wanted.”
Beck’s drop in popularity isn’t new, as seen by the plethora of major companies who have dropped advertising from Beck’s show on Fox News. Additionally, Beck’s show in the U.K. ran without any advertisements for five consecutive days during February 2010, and according to Color of Change, a total of 81 companies have withdrawn their advertising to date.
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